Benjamin Dell

Founder & CEO, HeySummit Founder & CEO at HeySummit, with a proven track record of helping thousands of creators launch impactful, revenue-generating virtual events.

About this Presenter

As the Founder & CEO of HeySummit, Benjamin Dell has guided thousands of creators and educators to turn their expertise into impactful, revenue-generating online events.

Ben is passionate about community building and demystifying technology, combining strategic insights with hands-on experience to help you confidently plan, market, and host virtual summits that truly make a difference.

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Lessons

1. Introduction and who this course is for

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2. Identifying your audience and event goals

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3. Choosing the right event format

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4. Planning your event timeline and key milestones

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1. Creating a new event

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2. Configuring localization and billing settings

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3. Adding a custom domain

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4. Navigating the HeySummit dashboard

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1. Configuring the event theme

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2. Customizing the landing page

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3. Adding custom header and footer links

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4. Reviewing and customizing automated emails

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5. Creating custom email broadcasts and sequences

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6. Managing email senders

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1. Choosing the best video or streaming option for your sessions

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2. Setting up and scheduling your event’s sessions

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3. Inviting and managing speakers

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1. Integrating with your CRM

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2. Setting up custom analytics and ad pixels

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1. Introduction to revenue options and charging models

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2. Connecting your payment provider

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3. Setting up ticket types and pricing

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4. Creating addons to enhance attendee experience

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6. Using coupons to incentivise registrations

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5. Setting up optional donations

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7. Managing sponsorships

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8. Leveraging the affiliate platform

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1. Top tips and common mistakes to avoid when promoting your event

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2. Collaborating with affiliates and partners effectively

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1. Understanding your role as the event organiser

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2. Running a live event

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3. Running a pre-recorded or hybrid event

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5. Managing attendees during the event

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6. Monitoring event performance

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1. Repurposing event content into evergreen courses or marketing assets

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2. Building long-term engagement with your audience

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4. Running an in-person event

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