In this video, we delve into the world of event sponsorships, exploring how to maximize their impact. We'll guide you through various ways to engage with sponsors, from simple relationship-building to revenue generation. We discuss the importance of understanding your audience's niche and finding the right companies that want to connect with them.
We also cover the different options for sponsor presence within your event platform, from basic logo placement to more immersive booth experiences with chat features. We'll show you how to manage sponsors within the Hay Summit platform and give them a dashboard to enrich their presence.
Key takeaways:
- Sponsorships can provide value beyond just monetary contributions.
- Understanding your audience's niche is key to attracting the right sponsors.
- Sponsors can be integrated to your event in several ways: logo placement, booths, chat.
- Sponsor contracts and agreements are the responsibility of the event organizer.
- Sponsors can be invited to their own dashboard to manage their presence.