In this video, we'll explore how to integrate analytics platforms and ad pixels into your Hey Summit event. We'll cover how to add custom JavaScript snippets for platforms like Google Analytics to track various metrics, complementing Hey Summit's built-in analytics. We'll also discuss implementing paid ad pixels, such as Facebook and LinkedIn pixels, to track user journeys from ads to your event, and attribute purchases for ad optimization. Furthermore, we'll explore two methods for adding these pixels: directly via custom JavaScript or through Hey Summit's integrated paid ad conversion pixel feature for a more streamlined approach.
Key takeaways:
- You can integrate external analytics platforms to complement Hey Summit's built-in analytics.
- Custom JavaScript snippets can be added to the head or body of your Hey Summit event pages for analytics tracking.
- Paid ad pixels help track user journeys from ads to your event and attribute conversions.
- Hey Summit offers an integrated feature for adding paid ad conversion pixels from popular platforms.
- Adding unnecessary pixels can negatively impact the user experience.