4. Planning your event timeline and key milestones

In this video, we’ll look at the timeline and key milestones for planning and running a virtual event on HeySummit. We’ll break down a recommended three-month framework, covering setup, promotion, and execution. We’ll also discuss how to ensure a smooth launch and how to prepare for live event management.

Key Takeaways

• A recommended timeline for running an event includes one month for setup, one month for promotion, and one month for execution.
• Event setup involves refining the landing page, setting up talks and speakers, and confirming details with participants.
• Promotion is essential—even with an engaged audience, you need to actively spread the word.
• Publishing the event marks the start of active promotion and engagement from speakers, sponsors, and affiliates.
• A structured approach ensures a smooth event experience, with automated processes supporting the live event phase.