2. Building long-term engagement with your audience

In this video, we delve into the crucial steps to take after your event has concluded. It's easy to overlook the wealth of opportunities that remain once the live aspect is over, especially after the hard work of creating and delivering a valuable event. We emphasize the importance of leveraging your attendee list by integrating it into your broader marketing and sales funnels.

We also discuss how to repurpose your video content and transcripts into blog posts, newsletters, and other engaging formats. Finally, we explore how to transform your event into a recurring subscription model within Hey Summit, allowing you to continue delivering value and generating revenue through exclusive content and community engagement.

Key takeaways:

• Integrate new attendees into your existing marketing and sales funnels using CRM or email integrations.
• Repurpose video content and transcripts into blog posts and newsletters.
• Consider offering recurring subscriptions to continue engaging with attendees and provide ongoing value.
• Use Hey Summit to add exclusive content for recurring members, extending the life of your event.
• Remember that the conversation with your attendees doesn't have to end when the event finishes.