5. Creating custom email broadcasts and sequences

In this video, we will delve into the world of broadcast and auto emails within Hey Summit, contrasting them with transactional emails. We'll explore how to create these emails from the ground up, focusing on audience segmentation, scheduling, and settings. We will also examine the nuances between broadcast and auto emails and when to use each type effectively. Furthermore, we'll discuss the power of follow-up sequences in auto emails and how they can be used to maximize conversions by strategically engaging with attendees based on specific criteria.

Key takeaways:

• Broadcast and auto emails are custom-built, unlike transactional emails.
• Broadcast emails are one-time sends, while auto emails remain active.
• Audience segmentation allows for targeted messaging based on attendee attributes.
• Follow-up sequences can automate engagement and drive conversions.
• Careful consideration of audience filters is crucial to avoid irrelevant messaging.