4. Creating addons to enhance attendee experience

In this video, we'll delve into the realm of add-ons and their strategic application within an event's revenue model. Building upon previous sessions concerning ticketing and overall revenue strategies, we'll explore the nuances that differentiate add-ons from traditional tickets. We'll discuss how add-ons can streamline the checkout process and offer unique opportunities for upselling, using a scenario where a VIP pass is presented as an add-on rather than a standard ticket.

We'll also cover various add-on configurations, including those delivered off-platform, and examine how to manage redemption through instructions and URLs. We'll highlight the flexibility of add-ons in providing event access or additional perks, emphasizing the control organizers have over when and how these options are presented to attendees to optimize their experience and drive revenue.

Key takeaways:

• Add-ons differ from tickets by offering optional enhancements and allowing a streamlined initial checkout process.
• Add-ons can be strategically hidden from the initial checkout and presented later via custom confirmation pages for targeted upselling.
• Off-platform add-ons, such as consulting calls, require specific redemption instructions and URLs for attendees.
• Event organizers can combine event access with other perks, like consulting calls, to create compelling offers through add-ons.
• Add-ons provide flexibility in how and when they are offered to attendees, allowing for a tailored and controlled user journey.