1. Repurposing event content into evergreen courses or marketing assets

In this video, we'll explore how to repurpose live or prerecorded events into evergreen, auto-repeating events to drive traffic, leads, and sales long-term. We'll discuss the option of simply continuing to offer access to replay content, as well as activating auto-repeating or evergreen events within Hey Summit, focusing on repeating individual talks or entire events on a chosen cycle. We will cover how the platform updates dates and times to rebroadcast sessions and explore various use cases, including repeating town halls or prerecorded events.

Furthermore, we'll guide you through enabling evergreen settings for individual talks, selecting a repeat cycle (daily, monthly, etc.), choosing specific repeat days, and setting a next-date delay to manage replay availability.

Finally, we'll consider ticket options for evergreen events and emphasize how existing event settings, including email schedules, will continue to function seamlessly.

Key takeaways:

• Repurpose events into evergreen content for long-term engagement.
• Continue to offer access to replay content as a primary strategy.
• Utilize auto-repeating events for cyclical content delivery.
• Customize repeat cycles and scheduling within Hey Summit.
• Adjust ticket options to match the value of evergreen events.