Benjamin Dell

8. Leveraging the affiliate platform

A Lesson by Benjamin Dell (Founder & CEO, HeySummit)

In this video, we'll explore the affiliate program baked into Hey Summit. We'll cover how to incentivize partners—speakers, sponsors, or even attendees—to promote your event in exchange for a commission on tickets, add-ons, and donations. We'll dive into setting default commission percentages and how to override those on a per-ticket or per-affiliate basis for maximum flexibility.

We'll also discuss restricting the program to specific tickets, setting commission caps, and requiring minimum sales. Payout terms, affiliate signup, and affiliate management are also covered to ensure a successful affiliate campaign.

Key takeaways:

  • Affiliate programs incentivize partners to promote your event.
  • Hey Summit has a built-in affiliate platform with customizable commission settings.
  • Commissions can be adjusted on a per-ticket and per-affiliate basis.
  • Set payout terms and manage affiliate payouts.
  • Provide incentives for affiliates to share your event.

About The Presenter

Benjamin Dell

Benjamin Dell

Founder & CEO, HeySummit

Founder & CEO at HeySummit, with a proven track record of helping thousands of creators launch impactful, revenue-generating virtual events.