In this video, we explore how donations work and how you can use them to their maximum benefit within the system. We clarify that donations aren't exclusively for nonprofits or charities but can be utilized for any community-led initiative. We emphasize the importance of transparency and responsibility in managing donations due to the inherent social contract with donors.
We build upon concepts discussed in previous videos about add-ons and tickets, focusing on the unique aspect of donations, which includes the option for attendees to pay what they want. We demonstrate how to set up donation tiers, including variable amount options, and explain how to incentivize donations through perks like digital downloads or exclusive content. Finally, we walk through how donations appear in the checkout process and highlight customization options for wording and content.
Key takeaways:
- Donations are not limited to charities and can support various community initiatives.
- Transparency and responsible management are crucial when handling donations.
- Attendees can be given the option to "pay what they want" for donations.
- Incentivize donations by offering perks like exclusive content or early access.
- Donations can be customized with different tiers, wording, and checkout options.