In this video, we’ll look at the broader goals of your event before diving into the setup process. Defining what you want to achieve—whether it’s lead generation, community building, revenue growth, or positioning yourself as an authority—will help guide key decisions throughout the course. We’ll also consider the value your audience should gain from the event, ensuring your goals align with their needs.
Key takeaways:
- Define your event goals before focusing on setup.
- Your objectives will shape decisions around ticketing, add-ons, and more.
- Consider both your own goals and the value your audience will get.
- Your goals may evolve as you progress, and that’s completely fine.