In this video, we explore how to monitor event performance using the A Summit platform, both leading up to and during the event. We'll cover how to track key metrics, identify potential problems, and understand audience engagement. We'll delve into the analytics page, email monitoring, and various reports to gain insights into traffic sources, conversion rates, content consumption, and audience demographics. The information can help optimize current events and inform future event strategies.
Key takeaways:
- The analytics page provides a real-time overview of key event metrics like page views, unique visitors, and revenue.
- Monitoring email open rates, bounce rates, and complaint rates is crucial for maintaining email deliverability and avoiding account restrictions.
- Audience insights reports, especially when using custom registration questions, can reveal valuable demographic information to inform future event planning.
- Content insights reports provide data on what content is most engaging and how long attendees are watching, helping optimize content strategy.
- External click reports track clicks on links related to speakers, sponsors, and offers, providing valuable data for sponsor reporting.